It's impossible to explain creativity. It's like asking a bird, 'How do you fly?' It just does.
Creativity is not a mystical talent. It is a skill that can be practised and nurtured.
Marketing is too important to be left to the marketing department.
Photography is the simplest thing in the world, but it is incredibly complicated to make it really work.
Business has only two functions - innovation and marketing
Marketing is a contest for people's attention.